Homepage, Sweet Homepage
by Roberto Quezada-Dardon
The
Independent
In his film-in-progress Homepage, Doug Block trains his
wry, analytical lens on personal Websites, and in the
process, finds a parallel universe. The main subject of
Block's documentary is Justin Hall, a charismatic Swarthmore
student and Web proselytizer whose homepage
(http://www.links.net/)
receives 20,000 hits a month and elicits over 1,000 emails.
What makes Justin Hall's homepage so appealing? The best
homepages like the best documentaries have at their center
an engaging character with a well-told story. Justin's
homepage has Justin. Fortunately for Luddites, so does
Block's film. As the veteran documentary maker says, Justin
lives an interesting life filled with conflict and drama and
humor, and he just writes about it. Not only that, but, as
Hall is quick to point out, in the early days he wrote a lot
about sex with his various college girlfriends. When Block
visits one of them, she admits she has to check Hall's Web
site to see how they're doing and nervously admit she isn't
sure how she feels about being so, uhm, revealed. (While
verbose in his journals on the web, Hall is tightlipped when
dealing with his girlfriends in person one of the many
little ironies Block captures.)
Hall has quite a sphere of influence, especially now that
the mainstream media has grabbed onto his story. (It was a
New Yorker story that first tipped Block off about Hall, in
addition to a personal connection through his stepson, who
is a classmate of Hall's.) In one hilarious scene, we see
Hall, a 20-year-old with a pineapple hairdo and wrinkled
Reservoir Dogs suit, addressing the National Press Corps.
It's a great shot a roomful of well-dressed, middle-aged
journalists listening intently as young Master Hall lectures
articulately on how to remain relevant in this age of Web
communication.
This is just one of the stops Block made with Hall while
shooting Homepage. In the film, Block follows the Webmaster
as he traverses the country by train in order to make
personal contact with friends and colleagues. Among them,
the film's secondary characters are Howard Rheingold,
founder/publisher of the Web site
Electric Minds ;
Julie Petersen, former
managing editor of HotWired; Carl Steadman and Joey Anuff,
cofounders and publishers of
Suck ; Stefanie Syman,
copublisher/coeditor of
Feed; Aliza Sherman,
aka cybergrrl, and
geek soap star Rebecca
Eisenberg .
But the conceptual heart of the film and the reason why
it will be of interest to so many filmmakers is the way in
which the activities of Doug Block, the personal documentary
filmmaker, and Justin Hall, the personal Webmaster, oddly
mirror each other. It's a point that's not lost on either,
who each incorporate the other's documentary process into
their opus. Block starts appearing as a subject in Hall's
homepage, and at one point Hall finagles the camera away
from Block and embarasses the interviewer with questions.
Block admits that much of the year was spent in mortal
combat with Justin for control of how we would present each
other in each of our published diaries. Some of that may
well appear in the final film; Block shot a four-hour
discussion between the two on how homepages and documentary
journals differ, what the filmmaker and his subject have in
common, and how the shooting of Homepage and being discussed
on a homepage affected each other.
As a 43-year-old filmmaker trying to create his first
Website, Block learned much from Hall and his 20-year-old
friends. He wants potential distributors and audiences to
know that his homepage carries as much weight as the film.
"It'll give you the nonlinear Web version of the story,"
Block says. By excerpting the transcripts and linking the
references the characters make to each other, the reader can
take his own nonlinear voyage through the story. "And they
can go so much deeper into the Web and into who these people
are because all these people are pioneers doing what I think
is the best work on the Web."
Hanging around these web gurus, especially Justin, Block
came to realize an important difference between his film and
homepage: "The Web is not about perfection. It's not like a
documentary, where you work real hard to get this final
piece perfected as best you can and then ship it out into
the world for people to see," he says. "The site goes up
unformed into cyberspace, and you just keep working on it. A
homepage is a never-ending work-in-progress. That was a real
revelation.
"Bottom-line, it's all an experiment," he says of his Web
version of the documentary. "It's all fun. And it'll
probably outlast the film."
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Roberto Quezada-Dardon is the website
designer for Amnesty
International-USA
Reprinted with permission from The
Independent.