There's No Page Like Home
By Don Oldenberg
Washington Post,
Tuesday, July 23, 1996
(reprinted by permission)
In the 2 1/2 years since
Justin Hall started
putting his life on-line, the 21-year-old has received death
threats, marriage proposals, sexual enticements, hate mail,
business offers and requests for advice.
The intensity of the feedback only encourages him: Nearly
every day, this baby-faced, streaky-blond Net freak, who is
taking time off from college and living in California while
giving new meaning to the term "self published", cranks out
paragraph after paragraph. Mostly, he focuses on one
subject, his singular area of expertise other than the
Internet. Hall writes about himself. Then he posts it
on-line, where he has gradually accumulated a world-wide
audience of thousands who read him.
Want to know about his father's suicide? It's there with
commentary and insight. Want to know about his current
girlfriend? There, too, photograph included. His hairstyle?
His college years? Yup. His sexual exploits? Pictures of him
naked? Of him wearing a dress, lipstick, mascara? Uh-huh.
What he did for today? What he thought about? Everything you
ever might have wanted to know about Justin Hall is there on
his home page.
In a world where celebrity often is created by nothing
more than exposing oneself to the unflinching public eye.
Hall is achieving celebrity status-at least among those
entangled by the World Wide Web. In an era when privacy is
an endangered asset, increasing numbers of Internet-savvy
people like Hall are building electronic sites where they
introduce themselves virtually, sometimes immediately for
all comers to read. Guilty of excess by most standards in a
medium where few standards are yet defined, Hall and others
like him are at the forefront of an on-line cultural trend
that may one day soon give most of us our 15 bytes of fame
on the Internet.
Called "home pages," these autobiographical nooks are
technically the same kind of Web sites created by
corporations to put their commercial presence on the
Internet--except those are taking World Wide Web personally.
"You put up five poems about your dad and about your
girlfriend, all of sudden...you've got to kind of tell the
story about them," says Hall, whose home page started
modestly as a place where he posted a "hotlist" of the Web
sites he found during his daily hours of surfing the
Internet. He began adding personal information to give the
reviews context, then some poetry, before one thing led to
another and the personal material overran the reviews.
"Then it was like, if I'm writing about my girlfriend, I
should write about where I met her-- at college," says Hall,
who started toying with computers at age 7, got his first
modem at age 12, his first e-mail address at age 18. "All
those pieces fit into a coherent whole, which turns out to
be your autobiography."
Nobody has a good count on the number of home pages up
and running, though indications are that their presence on
the Internet is expanding rapidly as more and more people
make being on-line a regular part of their lives. "Things
like home pages are difficult to figure out totals," says
Don Heath, president of the Reston-based Internet Society,
who adds that keeping any kind of statistics about Internet
activity has become difficult. But, like any kind of new of
new Web site, he explains, every home page is registered as
a domain name-and those are almost doubling each year "with
no break in sight."
The Washington D.C. Personal Home Page Registry, which
helps to create home pages and provides an on-line directory
of personal sites, lists more than 2,200 local home pages.
America Online, the nation's largest on-line server, started
offering its 6 million members the ways and means and
on-line space to create home pages last summer. Since then,
says an AOL spokeswoman, about 750,000 AOL users have done
it.
Statistics aren't people, but home pages virtually are--
at least in what they tell about who creates home pages and
why.
Most people with home pages right now are "eager
adopters" says Michelle Weil, a clinical psychologist in
Orange Calif., who specializes in the psychology of
technology. "They are folks who love technology, who jump on
board all the latest gadgets and options. For them,
technology is like a toy."
Since only about 10 percent of Americans know how to
access on-line services, Weil says, the number of people
with home pages is still a tiny fraction of the population,
and "It's a very good feeling psychologically to feel like
you are at the cutting edge and one of the avante-garde."
Doug Block says the most interesting sites he has visited
on-line are "people with time on their hands-a lot of young
people and very old people."
A documentary filmmaker based in New York City who is
making a film titled "Home Page," which focuses on young Net
pioneers who have hoisted their dirty-- and clean-- laundry
up the electric flagpole, Block says he is using the home
page "as a metaphor for the way you piece together your
identity in terms of what you want to reveal and portray to
the world. I find home pages fascinating the same way I find
people's snapshots fascinating-not so much because they are
good photographers, but because there is so much meaning you
can read from them."
By following links from one personal Web site to another,
Block has found intriguing home pages, such as Justin Hall's
extensive one's with full-color photographs and dozens of
hypertext links to yet more personal commentary, and mundane
ones only a mother could love.
Typical home pages? The voice of introspection speaks
loudly. Poetry abounds-- some of it good. Tributes to
deceased loved ones, talk of hobbies, book lists, favorite
movies, updates on current events in one's life-at their
most basic, home page resemble multi-recipient family
letters.
More unusual are the highly creative home pages, like the
one by the man who wears and camera on his head all day,
transmitting whatever he sees to his site. Block
particularly liked the daily accounts from a man and woman
about their real life affair. "We read about their affairs
all the time," he says, "but don't get all the perspectives
on it, certainly not as it's happening. And they got reader
feedback."
As for Hall's home page, Block says he's seen nothing
else on-line that quite compares. "He is sort of the human
embodiment of the spirit of the Internet," he says. "What he
does touches on so many issues of privacy and free speech
and self-disclosure. It's like somebody has a cable TV
access program and has made a Hollywood movie."
Yet the shocking intimacy doesn't surprise Block, who
considers himself a private person . "I see it all the time
on-line," he says. "It happens for the same reason you would
pour your heart out to a stranger or to a therapist, and not
to the people closest to you. I think home pages have much
to tell us about our human needs for attention, to make a
mark."
Larry Rosen believes the growth of the home page
phenomenon has more to do with a yearning for a sense of
community. "I know people who have home pages, and when you
ask them why, they say they want to choreograph a sense of
belonging that they are not getting elsewhere," says the
professor of psychology at California State University,
Dominquez Hills, who is also a partner with Weil at Byte
Back Technological Consulting Services.
"It is belonging in the bigger sense that 'I have this
home page that shows who I am' and 'Who else would like to
belong with me?' In essence, it is a way of harking back to
the '50s and '60s, when it was clear you had a community. In
that sense, the World Wide Web presents a way to recapture
neighborhood."
Rosen says he doesn't know if the trend will achieve its
potential as a tight knit community. "These home pages come
and go," he says, admitting he initially "felt funny"
constructing the personal side of his own home page, but
intends to add cooking and travel commentaries soon. "But
you do see a growing sense of community, you do see people
talking to the same people."
Sense of community has apparently inspired America Online
to announce it's new and improved home page service, which
it hopes will one day make home pages nearly as standard as
e-mail. "We're announcing in August a new tool, a personal
publisher tool called the "50-second Webpage," David Gang,
America Online vice president for marketing, says of the
six-step process that requires no techie-know-how. AOL
already offers 10 megabytes per account and 2 megs per
individual for creating home pages at no extra charge.
"With our Web pages," says Gang, "we're expecting people
to put up their personal emotions and express how they feel
and what their interests are."
North Arlington resident Teri Centner warns potential
readers that her
home page is
"mostly interesting if you know me and are wondering what
I'm up to."
In it, the MIT graduate and U.S. Air Force captain
explores her "Heinz 57" cultural heritage, her early life
that landed her in Waldorf, life in college, her sorority
years, her friends (with links to their home pages), her
brother Fluffy, and his filmmaker friend Mike. She also
links to extensive information page she maintains about
Winnie the Pooh and a page of her free advice on how to set
up home pages.
Centner first started thinking about a home page when she
spotted those of former classmates at MIT. But it took AOL's
offer this year of free space to prompt her to create one,
using resources and instructions she found on-line, "In
creating and maintaining 'my space,' " she says, "I have
been able to share a lot about what's inside me with the
world at large and leave my itty bitty mark on the world."
Besides, adds Centner, the home page has been good for
her ego. "This might sound silly," she says, "but some
people are really impressed when you tell them you have a
personal home page."
When Betsy Peto put up her home page last February, she
initially felt uneasy posting personal information. "Then I
decided that thugs hadn't yet invaded the Net, and I would
risk it," says the publications manager at Quantum Research
Corp. in Bethesda.
Comparatively simple, Peto's
home page
includes a personal history about growing up as a Navy
child, going to school with Connie Chung, becoming a social
worker in Baltimore, joining a commune in Colorado. Her
hypertext links take readers to her personal guide to
current movies, to a local weather report, to The Washington
Post's new on-line site, to the home pages of a few friends
and to a "Hi Mom" tribute to her deceased mother.
"Afterward, I was so pleased with myself I wanted to
print up bumper stickers 'Let me tell you about my home
page.' I resisted the urge to hand out the URL (on-line
address) to people on the street," says Peto.
Since then, she has received e-mail from people named
Peto in Seattle, Montreal and Australia who saw her home
page, as well as a high school classmate. The downside?
"Once the rush of accomplishment wears off," she says--
about a month--"It's difficult to keep updating it."
Since acquiring a digital camera to put better
photography on his site, Justin Hall says he has fallen
three weeks behind in his daily updates. But at its peak, he
spent four or five hours a day on his home page-- and he's
given a lot of thought as to why.
"The Web is the first semi-permanent, unlimited, world
wide exhibition space." Hall explains on his home page under
the heading "Why the Web?" "Think of it as a never ending
world's fair, where anyone can set up a booth....You can
forge your site in your own image. You can be unique because
there are no expectations. Most people set up personal home
pages out of nothing other than love and curiosity."
Meanwhile, as Doug Block makes his documentary, he is
creating his own home
page. Primarily a resource for aspiring documentarians,
it has a small but growing
personal
link that is keeping him awake at night.
"A home page is this place where people open up their
lives and their homes to the world. And some people will
invite anyone in no matter how unkempt it is." he says of
those who bare their souls on-line. "They're like people
inviting you into their home and showing you far more than
you ever really wanted to know. I find it inspiring. The
voyeur in me is thrilled...but I'm giving a lot of thought
to my own before I open up my doors.
©1996 The
Washington Post
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